Privacy policy

Last Updated: 12 November 2025

1. Introduction

Welcome to Juno Pets. We are committed to protecting and respecting your privacy.

This policy explains how JUNO PETS LTD ("we", "us", "our") collects, uses, and protects your personal data when you visit our website (www.junopets.com), purchase our products, or otherwise interact with us (our "Services").

Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you have read and understood this policy.

Data Controller

For the purpose of UK data protection laws, we are the "data controller" for the personal information we process. Our company details are:

  • Company Name: JUNO PETS LTD

  • Company Number: 16150743

  • Registered Address: Hunter House, 109 Snakes Lane West, Woodford Green, England, IG8 0DY

  • Contact Email: hello@junopets.com

 

2. The Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: Includes your first name and last name.

  • Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Includes payment card details. (Note: We do not store your full card details; these are securely processed by our payment providers).

  • Transaction Data: Includes details about payments to and from you, details of products you have purchased, items in your cart, and your purchase history.

  • Profile Data: Includes your username (if you create an account), password (encrypted), and preferences (e.g., subscription details).

  • Technical Data: Includes your internet protocol (IP) address, device and browser information, time zone setting, location, and network connection details.

  • Usage Data: Includes information about how you interact with our Services, such as pages viewed, site navigation, and search terms.

  • Marketing and Communications Data: Includes your preferences for receiving marketing from us and your communication preferences.

 

3. How We Collect Your Data

We use different methods to collect data from and about you:

  • Direct Interactions: You provide data when you:

    • Purchase our products or set up a subscription.

    • Create an account on our website.

    • Sign up for our newsletter.

    • Fill in a "Contact Us" form.

    • Enter a competition, promotion, or survey.

    • Give us feedback or leave a review.

  • Automated Technologies: As you browse our website, we automatically collect Technical and Usage Data via cookies and similar technologies (see Section 10 for details).

  • Third Parties: We receive data from various third parties, such as:

    • Shopify: Our e-commerce platform provides us with analytics and reports.

    • Payment Providers: (e.g., Stripe, PayPal) who confirm your payment.

    • Analytics Providers: (e.g., Google) based outside the UK.

    • Advertising Networks: (e.g., Meta, Google) who provide us with insights on ad performance.

    • Review Platforms: (e.g., Judge.me) when you submit a review.

 

4. How and Why We Use Your Personal Data

We will only use your personal data when the law allows us to. Under UK GDPR, we rely on the following lawful bases:

  1. Performance of a contract: To fulfil our contractual obligations to you (e.g., to process your order).

  2. Legitimate interests: For our reasonable business interests, where your rights do not override these.

  3. Consent: Where you have given us explicit permission.

  4. Legal obligation: To comply with our legal or regulatory duties.

Here is a breakdown of our main data processing activities:

Purpose / Activity Type of Data Lawful Basis for Processing
To process and deliver your order, including managing payments and subscriptions. Identity, Contact, Financial, Transaction, Profile Performance of a contract
To manage our relationship with you (e.g., customer service, asking for a review). Identity, Contact, Profile, Transaction Performance of a contract / Legitimate interest
To send you marketing communications (if you are an existing customer) about similar products. Identity, Contact, Transaction, Marketing Legitimate interest (soft opt-in). You can opt-out at any time.
To send you marketing communications (if you have signed up for our newsletter). Identity, Contact, Marketing Consent (which you can withdraw at any time).
To request a product review via our third-party review partner. Identity, Contact, Transaction Legitimate interest (to gather feedback and improve our service).
To run and analyse our website traffic to improve our site, products, and services. Technical, Usage Consent (for non-essential cookies) / Legitimate interest
To run targeted advertising campaigns on platforms like Meta and Google. Identity, Contact, Technical, Usage Consent (for non-essential cookies) / Legitimate interest
To run social media competitions and contact winners. Identity, Contact Performance of a contract (the terms of the competition).
To respond to your direct enquiries via our contact form or email. Identity, Contact Legitimate interest (to provide customer service).
To prevent fraud and secure our website. Identity, Contact, Technical, Financial Legitimate interest (to protect our business and customers).
To comply with our legal and regulatory obligations (e.g., tax and accounting). Identity, Contact, Transaction Legal obligation

 

4.1. What happens if you fail to provide personal data?

Where we need to collect personal data by law, or under the terms of a contract we have with you (for example, to process your order), and you fail to provide that data when requested, we may not be able to perform the contract. For example, we cannot deliver your order if you do not provide a shipping address.

 

5. Disclosures of Your Personal Data

We do not sell your personal data. However, we may have to share your data with trusted third-party service providers ("data processors") to make our business work.

These include:

  • E-commerce Platform: Shopify hosts our website and checkout process.

  • Payment Service Providers: Stripe, PayPal, and Shopify Payments securely handle your payments.

  • Delivery & Logistics Partners: Royal Mail, Evri, and DPD to deliver your orders.

  • Email & Marketing Providers: Mailchimp and MailerLite to send newsletters and marketing emails.

  • Review Platform: Judge.me to manage and display product reviews.

  • Advertising Partners: Meta (Facebook/Instagram) and Google to show you relevant ads.

  • Analytics Providers: Google Analytics to help us understand website traffic.

  • Professional Advisers: Our lawyers, accountants, and insurers.

  • Government Bodies: HM Revenue & Customs (HMRC) or other authorities where required by law.

  • Business Transfers: In connection with a business transaction such as a merger, sale of assets, or bankruptcy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

 

6. Our Relationship with Shopify

Our Services are hosted by Shopify Inc. Shopify provides us with the e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify's data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. Shopify collects and processes personal information as a processor on our behalf.

In some instances, Shopify also acts as an independent controller of your data (for example, to protect their platform, manage risk, and for their own analytics). For more information, you should read Shopify’s Consumer Privacy Policy.

 

7. International Data Transfers

Some of our third-party providers are based outside the UK (e.g., Shopify, Google, Meta, Mailchimp are in the US).

When we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it. We do this by making sure that the transfer is covered by a UK "adequacy decision" or by using specific contracts approved by UK authorities (like the UK Addendum to the Standard Contractual Clauses) which give personal data the same protection it has in the UK.

 

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Our website is secured using SSL technology, and access to your data is limited to those employees and third parties who have a business need to know.

However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit.

 

9. Data Retention

We will only keep your personal data for as long as is necessary to fulfil the purposes we collected it for.

  • Customer & Order Data: We are required by UK law to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

  • Account Data: We will keep your data for as long as you have an active account with us.

  • Marketing Data: If you have consented to marketing, we will keep your data until you unsubscribe. When you unsubscribe, we will retain a record of your email on a "suppression list" to ensure we do not contact you again.

 

10. Your Legal Rights

Under UK data protection law, you have rights regarding your personal data:

  • Right of Access: You can request a copy of the data we hold about you.

  • Right to Rectification: You can ask us to correct any inaccurate information.

  • Right to Erasure ("Right to be forgotten"): You can ask us to delete your data (though we may have to keep some for legal reasons, as explained in Section 9).

  • Right to Object: You can object to us processing your data for direct marketing (e.g., by clicking "unsubscribe") or where we are relying on legitimate interest.

  • Right to Restrict Processing: You can ask us to temporarily stop processing your data.

  • Right to Data Portability: You can request a copy of your data in a machine-readable format to transfer to another service.

  • Right to Withdraw Consent: Where we rely on consent (e.g., for newsletter sign-ups), you can withdraw your consent at any time.

To exercise any of these rights, please email us at hello@junopets.com.

We may need to verify your identity before we can process your request. We will not discriminate against you for exercising any of these rights. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf, but we will require proof that they are authorised to do so.

 

11. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use them, along with similar technologies like pixels and tags, to run our store and improve your experience.

 

11.1. How We Use Cookies

We group our cookies into the following categories:

  • Strictly Necessary (Essential) Cookies: These are required for the operation of our website. They cannot be turned off. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling your shopping basket.

    • Examples: Our e-commerce platform, Shopify, uses cookies to manage your session, your shopping cart, and the checkout process.

  • Analytics & Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.

    • Legal Basis: We will only use these with your explicit consent.

    • Examples: Google Analytics (e.g., _ga, _gid) and Shopify Analytics.

  • Advertising & Targeting Cookies: These cookies are used to make advertising messages more relevant to you. They are set by us or our advertising partners (like Meta or Google) to build a profile of your interests and show you relevant adverts on other sites.

    • Legal Basis: We will only use these with your explicit consent.

    • Examples: Meta (Facebook/Instagram) Pixel and Google Ads cookies.

  • Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation (e.g., our review system).

    • Legal Basis: We will only use these with your explicit consent.

    • Examples: The Judge.me cookie which helps manage our product reviews.

 

11.2. Managing Your Consent

When you first visit our website, you will be shown a cookie consent banner. This banner allows you to "Accept All" cookies, "Reject All" non-essential cookies, or "Customise" your preferences. You can update your cookie preferences at any time.

 

12. Third-Party Websites

Our website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.

 

13. Customer Testimonials

We may post customer testimonials or reviews on our website and social media. We will always obtain your explicit consent via email or social media before sharing any testimonial that includes your name or other personal information.

 

14. Children's Data and Age of Users

Our Services are not intended to be used by children, and we do not knowingly collect any personal information about children. By using this site and purchasing products, you represent that you are at least 18 years of age (as this is the legal age to enter into a binding contract in the UK).

 

15. Your Right to Complain

If you have any concerns about how we are handling your data, we hope you will contact us first at hello@junopets.com so we can try to resolve it.

If you are not satisfied with our response, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

 

16. Changes to This Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

 

17. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

  • Email: hello@junopets.com

  • Postal Address: JUNO PETS LTD, Hunter House, 109 Snakes Lane West, Woodford Green, England, IG8 0DY